Reintroducing the Green Giant to a generation of young moms who were only vaguely familiar with the big guy posed a unique challenge. Rather than reinvent the brand in haste, we dug into the archives of old ads and freshened them up for these super-fun animated social posts that resonated with our new audience. Ol’ GG may be 95 years old, but his youthful charm, humor and whimsy are enduring.