I'm the one-and-only Tongan Creative Director from Utah working in NYC. (SVP, GCD to be precise. Soooo fancy.)
My ad career started at Y&R where I spent 7 years launching new brands out of Paris, reviving old ones out of Hong Kong and managing some iconic ones out of New York. If you want the skinny on Irish Spring, Colgate, Dell or Dr. Pepper, I'm your man. Well, was your man.
These days I'm a Deutsch guy. The past 6 years have been jam-packed with brands like Milk, GoDaddy, Samsung, Green Giant, Acuvue, Johnson & Johnson, Unilever and a host of others.
Outside of work you might find me parked at my piano pretending like that's my real job. Or I might be volleyballing somewhere around the city, pretending I'm not aging and achey. But most likely I'll be eating. No pretending necessary.
Siemens MindSphere is a platform that lets developers build apps for the Industrial IOT. We couldn't demonstrate MindSphere in the real world, so we built a miniature world of our own. See it for yourself here at Mindsphere.IO.
Miniature World for Mindsphere.IO
After years out of the spotlight, it was time to wake up one of America's favorite brands. The Green Giant was ready for a comeback.
The relaunch generated +720MM PR impressions, covered by over 700 media outlets. Nothing less would do for the big guy.
The Jolly Green Giant was back after a long hiatus. We gave him a new look and a new campaign to celebrate his return. And then we asked a question. What did the Giant learn while he was away?
Green Giant Snow Angel
Green Giant Lake
PWC Extraordinary, FWA SOTD
Most people have no idea what the folks over at PwC actually do. So with the firm's first brand campaign in over a decade we brought their extraordinary capabilities to life.
The clients weren't the only ones excited about the work. The One Show, FWA, D&AD and Art Directors Club had some nice things to say about it too.
PwC Extraordinary, FWA SOTD
We had to move GoDaddy away from its bikini-filled past and show small business owners that they could start kicking ass online. Who better to send that message than Jean Claude Van Damme?
JCVD kept the conversation going on twitter, spreading the good word of kick-ass far and wide. Think you have the fortitude of a small business owner? Try keeping up with Jean Claude here>>>.
GoDaddy: Super Bowl
Do I know how to make a Super Bowl spot? Sure do. Bodybuilders is a fine example. An even bigger challenge is doing something at the Super Bowl that’s talked about for days after the game, and not just as part of a recap list. We pulled off a live stunt that stood alone in the press—press that lasted over a year.
There is no substitute for milk in the morning. When you run out, you simply have to get more. By any means necessary.
MILK, Midnight Run
Acuvue contacts let you see better. And when you can see better, you're better able to make connections with the world around you. And all the people in it.
PwC have learned that the best way to making lasting social change is by going into classrooms and teaching young kids important lessons about financial responsibility. Because when you teach one kid how to be responsible, that lesson spreads.
Some teenagers will do anything to get rid of their pimples. Our job was to get them to seek advice from a doctor rather than advice from Youtube.
We targeted kids searching for remedies on the internet and hit them with a REAL solution to their skin woes. As a result, we were able to discredit terrible internet advice in the moments before they were severed up to kids.
When an emergency happens, it’s critical that your family knows what to do. Our job was to get families thinking about a plan of action.
FEMA: Winging It
FEMA: Not Sharing
Wash away the scary stuff this flu season. LatherUpForGoodHealth.com